If you are thinking of starting an industrial laundry business, it is crucial to differentiate yourself from your competitors. Among others, one of the best ways to do this is to be modern. From your choice for equipment to payment methods, this article recommends the best ways to build a modern industrial laundry business.
- Start with Your Choice of Equipment
A good starting point is to pick contemporary equipment. Gone were the days when you have to operate washers and dryers manually. These days, companies like Continental Girbau are selling machines that offer laundry automation, which is smart enough to function with minimal human intervention. They automatically compute the amount of water needed based on the weight of the load. It adjusts temperature and cycles depending on individual circumstances. Some machines even have touch-control panels.
- Change Your Approach to Marketing
Marketing an industrial laundry business does not need to rely on expensive traditional mediums. Rather, this is possible by taking advantage of B2B digital marketing. The marketing materials must directly target other business, such as hospitals, hotels, and senior care facilities, among other potential clients.
If you need help in crafting modern marketing strategies, Continental Girbau, a popular provider of vended laundry solutions, can lend a helping hand. They have experts who can help implement creative solutions to promote your business.
- Develop a Mobile Application
A smartphone is a non-negotiable for most people these days, which is why a mobile app is crucial for your business. It provides your customers with an easy way to get in touch with the business, such as when they would like to place a service order. They can schedule pick-up and delivery. The business can also utilize the mobile app as a marketing channel, making it a platform to inform customers about the latest promotions or news.
- Offer Different Modes of Payment
If you want to build a modern industrial business, it is also a good idea to offer customers a new way to pay. We are living in a time when most people prefer cashless transactions, so make sure that you are accepting credit and debit cards. The use of e-wallets is also good. If you want to take it a notch higher, why not consider accepting cryptocurrency as a payment method?
- Invest in Robots
For sure, you have already heard of how robots are replacing human functions in many industries. The same thing can happen in an industrial laundry facility. If you want a modern business, consider investing in intelligent robots. The initial investment can be high, but the long-term benefits will be worth it. The robots can help sort the fabric and automate folding and packing after washing.
We are living in the 21st century and your industrial laundry business needs to keep up! Consider our suggestions above to build a modern business and conquer the competitive landscape!