Nowadays, the web and mobile content department have really taken a leap of evolution. People are more comfy with having the content showcased on their favorite websites or app significantly. They are, at the same time, concerned about ads that chase them around, making them feel that they are violating their privacy. These techniques are used by big advertising companies. So, in order to make ads relevant and resourceful, a new approach needs to be brought forth. This can be accomplished by content targeting which is empowered by AI. It has many benefits like:
Unlike the history based technologies integrated, content can surely be verified. If a page has no relevant content, no ad is being showcased. This has the power to bring down the ad fraud where ads appear on blank pages. With content targeting, it becomes beneficial on a next level. Writers win as marketers bid on content rather than the people interacting with it. They are able to perceive the correlation between their ads and placements.
Users are super annoyed with the irrelevant ads. These ads seem so desperate that advertisers do it to earn a few cents. The process of ad stuffing is overrated and is hampering with the ad tech image. If the content and ad have no association with one another, then it is simply tuned out. With content targeting, bigger enhancements need to be made where the relevancy can be observed. Here the publishers win again as the ads are placed where the content is relevant which creates a natural and resourceful feel.
If you want to have a look at the most resourceful ad experience, head to the search engine query. Here you just have to submit a query and gain a highly targeted ad in return. But the current keyword matching solutions fail beyond the native search environment. By content targeting, you can create a resourceful experience by understanding the context and meaning behind complex leads. This delivers precise and accurate targeting tactic. Here the publishers win again as the users can find helpful ads and click at high rates.
- Real time
Apart from customers contributing content, the web and mobile environments are also evolving and content is being consumed at higher rates ever. As more content is contributed and used in real time, you will see the restrictions of the current ad tech solutions. These systems are scaled to manage millions requests each second. They never scale their products to fix consumer queries to deliver better outcomes for marketers. In real time content targeting, companies accomplish their goals at the highest speed where consumers use content and perform targeting at the same time.